|In this extraordinary ground breaking book, personal finance guru Jordan Goodman helps readers classify each individual investor into a 'Money Type' and describes how that profile can help anyone attain the wealth they desire.
A former long-tenured Money magazine reporter, he tackles the money issue endemic to Americans according to six psychological types--Strivers, Ostriches, Debt Desperadoes, Coasters, High Rollers, and Squirrels. Each profile is based on the emotional effects of money, whether that involves indifference, its use as a measure of success, or high tolerance of risk.
So these psychological examinations feature strengths as well as weaknesses, initial attitudes and suggested changes, individual/couple financial snapshots and anecdotes in narrative and in sidebars, quizzes, and summaries of actions to take. Names are unusually descriptive; Debt Desperadoes are measured by the number of maxed-out credit cards, whereas Squirrels are averse to any spending no matter the reason.