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Guest:  Lee Caraher
Episode Description: Why would any business pass on a key competitive advantage that’s relatively easy to implement? Could it be that businesses might not really understand what their greatest assets are or how those assets contribute to true competitive advantages? What if employees were the greatest advantage? 

Lee Caraher, author of ‘The Boomerang Principle: Inspire Lifetime Loyalty From Your Employees’,  is an expert at building positive, high performing work teams and business cultures. Caraher has interviewed over 100 business leaders to identify actionable insights and pragmatic strategies to help businesses maximize their employee relationships. Lee discusses how encouraging former employees to return enabled her business, Double Forte, to reach new milestones and why other businesses would benefit.

Guest Bio: Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her next book, The Boomerang Principle will be published in April 2017.
Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.
Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat.

URL: www.leecaraher.com

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Guest: Lindsey Anderson
Episode Description: Are you ready to change the trajectory of your business and generate more traffic and leads? Lindsey Anderson, founder and CEO of TrafficandLeads.com, talks with host Jordan Goodman about how doable highly successful social media campaigns can be for small business owners. Anderson teaches how to utilize the web through her CLICK Technique: Curiousity + Land + Irresistable offer + Cultivate +Keep going. While Anderson says her CLICK technique will not change business profit margins in a week, following her sound and doable principles can change profit margins and businesses for great long term outcomes. A must-listen episode for all small business owners and those considering starting their own business!

Guest Bio: One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients.  One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging … the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.

URL:
 www.trafficandleads.com www.oneclicklindsey.com

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Guest: Ed Lyon
Description: If avoiding tax mistakes and penalties while maximizing tax savings is your goal then Ed Lyon, author, consultant, and founder of Tax Strategies, has knowledge-based advice for you. Ed talks with host Jordan Goodman about tax mistakes, tax planning, tax strategies, tax reform and more. Lyon is a recognized authority on tax practices. He brings his humor, insights and experience to a top-level conversation about everything taxes. Listen to hear Lyon’s counsel about tax planning and the potential to trip audit flags, the difference between tax preparation and tax planning and the question almost everyone wants to hear: how to pay less in taxes.

Guest Bio: Ed Lyon is an authority on tax planning – an author, consultant, speaker, the co-founder of TaxCoach™ Software, and Chief Tax Strategist for Financial Gravity, a Dallas-based provider of Fractional Family Office services. He’s actively involved in mentoring members during our weekly Member Call-Ins and through individual coaching with advanced TaxCoach™ members. Ed is also the Chief Tax Strategist for Financial Gravity.  Ed leads the effort in ensuring that the latest tax practices are researched and provided to all members. He’s a member of many elite tax groups, as well as small business owner mentoring networks. Ed has written seven books on tax and financial planning, and is a sought-after speaker to accountants, financial professionals, and business owners throughout the country. He has appeared on over 300 radio and television broadcasts, with over two dozen national television appearances, including interviews on CNN, Fox News, MSNBC, and CNBC.

URL: www.financialgravity.com 

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Guest: Kevin Short
Description: Why sell your business for anything less than the maximum? Kevin Short, renowned mergers and acquisition authority, joins host Jordan Goodman to discuss how can a company sell for an outrageous price? What are the key elements of positioning your business to exceed industry average prices by alot? How can you attract deep pocketed buyers? What is the key competitive advantage your business brings to the table and are the owner and the company ready for a sale to happen?.

Guest Bio: Kevin Short is the Managing Partner and CEO of Clayton Capital Partners, a St. Louis-based investment banking firm specializing in merger and acquisition advisement.  Beginning in 2007, Thomson Reuters, FactSet Mergerstat and Investment Dealers’ Digest all ranked Clayton Capital Partners as a top U.S. M&A firm. The firm was the winner of the 2014 Acquisition International M&A Firm of the Year Award. Kevin is the author of Sell Your Business For An Outrageous Price, winner of the 2015 Axiom Business Book Award Bronze Medal for Entrepreneurship. Short has orchestrated more than 150 purchase/sale transactions with an aggregate value of more than $1 billion. As an expert in mergers and acquisitions, Short has been named a judge for the M&A Advisor Award.  He writes and speaks frequently to groups of business owners, advisers to business owners and academics.  Mr. Short divides free time between his family working to enable the education of children from low-income families.

URL: http://www.kevinmshort.com/ & http://www.thinkoutrageous.com/

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«On behalf of the Take Charge America Institute, the University of Arizona Students in Free Enterprise and their Credit Wise Cats team, I would like to extend my appreciation for your wonderful keynote address last week. »
- Marica Klipsch, Education Coordinator/University of Arizona
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- Katie McBridge, Staff Director, General Motors